Who Said So?

In Who Said So?, Michael Parker introduces you to the unique leadership philosophy known as Value-Centered Management. Using the exciting, creative format of a business narrative, the book contrasts the familiar pains of traditional business management with Value-Centered Management by contrasting the opposing style of father and son managers. Following this enlightening business tale, you'll learn how to focus your business on what your customers truly value-and how to turn that into new business and profit.

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Michael E. Parker is President and CEOof Stellar Enterprise. Previously, he worked for Toyota, implementingLean principles through-out the company's North American operations. He frequently delivers seminars on Lean management to companies outside of the manufacturing arena and is the founder of the Value-Centered Management Institute.

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Forerword. By Gary Convis. Introduction. Chapter 1. Is This As Good As It Gets? Chapter 2. Isn't There A Better Way? Chapter 3. How Can I Be Sure To Deliver What My Customers Value? Chapter 4. When's The Last Time I Had My Heart Checked? Chapter 5. Lean Management Is For Manufacturing, Right? Wrong. Chapter 6.Finally a Structure that puts the Customer Where They Belong, at the Top. Chapter 7. From A Traditional Organization To A Value-Centered Organization; Now, How Do You Stay Healthy? Chapter 8. How Some Companies Just Keep Getting Better. Epilogue.

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