Google Speaks: How Larry Page and Sergey Brin Are Making Billions
(inbunden)Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
av Janet Lowe
- Format:
- Inbunden (hardback)
- Utgiven:
- 2009-06-01
- Språk:
- Engelska
"It's not hard to see that Google is a phenomenal company....At Geico, we pay these guys a whole lot of money for this and that key word."
Warren Buffett
"Google rocks. It raised my perceived IQ by about 20 points."
Wes Boyd, President of Moveon.Org
"Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval."
Lloyd Grove, columnist, Portfolio.com
"Who's afraid of Google? Everyone."
Wired magazine
"Writers of the past had absinthe, whiskey or heroin. I have Google."
Michael Chabon, author of The Amazing Adventures of Kavalier and Clay
(Computer Bookshops Limited)
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Övrig information
Janet Lowe is the author of the bestselling Warren Buffett Speaks, Jack Welch Speaks, and Bill Gates Speaks, all from Wiley. Her articles have appeared in such publications as Newsweek, the Christian Science Monitor, the Los Angeles Times, and the San Francisco Chronicle.
(Computer Bookshops Limited)
Innehållsförteckning
Acknowledgments.
INTRODUCTION.
THE GOOGLE GUYS.
Sergey Brin.
Russian Roots.
American Passage.
Educating Sergey.
The Road to Stanford.
Boy Genius to Adult Genius.
Wedding on a Caribbean Sand Bar.
23andMe.
Flying High.
Larry Page.
Cradled in a Computer Culture.
Nikola Tesla, Pages Hero.
Teslas Story.
The Tesla Car.
Motivated by Montessori.
The Leadership Program.
The Solar Racer.
Go West, Larry.
Lego-centricity.
Mensa Boy.
Larry Gets Married.
The X-Prize.
No More Laundry.
The Power of Partnership.
Forging the Stanford Connection.
A Creative Environment.
A Poignant History.
An Academic or an Entrepreneur?
A Grim Goodbye.
Networking at Its Best.
Burning Man.
ADULT SUPERVISION.
The Collective Wisdom of Silicon Valley.
Hes Been the Rock; Theyve Been the Rockets.
A Man of Influence.
Climbing a Different Kind of Mountain.
IN THE BEGINNING.
The Ultimate Search Engine.
Not Inventing, but Improving Upon.
Look Around You for Inspiration.
How Search Works.
Platform Power.
Open Platform.
GOOGLE BY ANY OTHER NAME.
A Blessed Blunder.
From Noun to Verb.
Playing with the Name.
The Google Logo.
The Google Doodle.
Google Zeitgeist.
A COMPANY IS BORN.
Yahoo! Drew the Map.
The Requisite Garage.
The Venture Capitalists.
The Elusive Business Plan.
Investing in Wild Ideas.
Good Ideas Put to Good Use.
Dealing with Dark Matter.
Aversion to Advertising.
Advertising that Delivers Results.
Two Ways to Advertise: AdWords and AdSense.
Extending the Google Reach.
The Science of Advertising.
Google Didnt Advertise Itselfat First.
Birth of the Google Economy.
GOING PUBLIC.
Were Different.
The Dutch Auction.
Buffett on Google.
Berkshire Hathaways Share Structure versus Googles.
The Playboy Interview.
Ten Years Later.
THE VISION.
Make It Useful.
The Many Ways to Google.
Make It Big.
We Serve the World.
Make It Fun.
Google Users Hearken to the Call.
Dont Do Evil.
How Google Defines Evil.
The Motto Loses Some Shine.
Can Free Speech Go Too Far?
Make It Free.
GOOGLE CULTURE.
New Management Style.
Ten Things Google Has Found to Be True.
Riding the Long Tail.
20 Percent Projects.
Perpetual Beta.
Fabled Workplace.
An Alternative Point of View.
Googleplex.
Google in Ireland.
Top Ten Reasons to Work at Google.
The Battle for Brainpower.
Guarding the Secrets.
GOOGLE GROWS UP.
Conflicts and Controversy.
Click Fraud.
Avoidingor Not AvoidingPornography.
Privacy Issue.
Advertising Products.
Gmail.
Street View.
Can They Snoopand Will They Tell?
Hello, Human Rights.
The Great Chinese Firewall.
Principles of Freedom.
Copyright Infringement.
The Authors Revolt.
Grand Ambitions.
The Snippet Defense.
Whose Property Is It, Anyway?
All About Adverti...
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