Eating the Big Fish (e-bok)
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Format
E-bok
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Språk
Engelska
Antal sidor
368
Utgivningsdatum
2009-04-08
Förlag
Wiley
ISBN
9780470409978

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

E-bok, Engelska, 2009-04-08
339 kr
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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