The Dragonfly Effect (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2010-09-28
Upplaga
1
Förlag
Jossey Bass Wiley
Medarbetare
Heath, Chip (foreword)
Illustrationer
Illustrations
Dimensioner
215 x 146 x 25 mm
Vikt
362 g
Antal komponenter
1
ISBN
9780470614150

The Dragonfly Effect

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

(1 röst)  |  Läs 1 recension
Inbunden, Engelska, 2010-09-28
154 kr
Fåtal ex i lager. Skickas inom 1-2 vardagar.
Fri frakt inom Sverige för privatpersoner.
Finns även som
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Visa hela texten

Passar bra ihop

  1. The Dragonfly Effect
  2. +
  3. Letting Go of the Words: Writing Web Content that Works

De som köpt den här boken har ofta också köpt Letting Go of the Words: Writing Web Content th... av Janice Redish (häftad).

Köp båda 2 för 470 kr

Kundrecensioner

Det finns 1 recension av The Dragonfly Effect. Har du också läst boken? Sätt ditt betyg »
  1. Rekommenderas!
    Malin, 22 september 2017

    Hade denna som kursbok och blev väldigt glad över denna inkluderats. Lättläst bok med mycket handfasta tips. Och en och annan tankeställare. Rekommenderas!

Visa alla 1 recensioner

Recensioner i media

Marketing gurus (and married couple) Aaker and Smith turn Aaker's popular class at the Stanford Graduate School of Business into a handbook on using the power and popularity of social media to do good in the world. They employ real-world examples--an e-mail campaign to register bone marrow donors for hard-to-match patients, a Colombian engineer who used Facebook to organize a protest against the Revolutionary Armed Forces, Obama's grassroots campaign, the microlending site Kiva--to illustrate their mantra F+GET: "Focus, Grab Attention, Engage, Take Action." This is the "Dragonfly Effect," named for the insect's ability to move in any direction when its four wings work together. Specific, practical advice teaches readers how to translate anything--a product, service, community concern--into a powerful narrative that invites participation, how to communicate with potential supporters, how to craft a compelling video, and more. A fascinating, comprehensive guide for how to take your cause and compassion viral. (Oct.) ( Publishers Weekly, July 26, 2010)

Bloggat om The Dragonfly Effect

Övrig information

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research focuses on time, money, and happiness, and how small acts create significant change fueled by social media. Her work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, and NPR, as well as CBS MoneyWatch. Andy Smith is a principal of Vonavona Ventures, where he advises companies on marketing, customer strategy, and operations. Over the past 20 years, he has served as a high tech executive, leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc., and PriceWaterhouseCoopers.

Innehållsförteckning

Foreword by Chip Heath, author of Made to Stick and Switch. Preface. Introduction: Why Reading This Book Is Worth the Investment. The Dragonfly Body The System That Keeps It Airborne. Wing 1: Focus: How to Hatch a Goal That Will Make an Impact. Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World. Wing 3: Engage: How to Make People Connect with Your Goal. Wing 4: Take Action: How to Empower Others, Enable Them and Cultivate a Movement. Onward and Upward You re Flying! Now What? Afterword by Dan Ariely, author of Predictably Irrational and The Upside of Irrationality. Notes. The Dragonfly Ecosystem. About the Authors. Index.