Present Visual Stories That Transform Audiences

av Nancy Duarte. Häftad, 2010

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  • Häftad (Paperback)
  • Språk: Engelska
  • Antal sidor: 272
  • Utg.datum: 2010-10-27
  • Upplaga: 1
  • Förlag: John Wiley & Sons Ltd
  • Illustrationer: Illustrations
  • Dimensioner: 228 x 228 x 19 mm
  • Vikt: 771 g
  • Antal komponenter: 1
  • ISBN: 9780470632017

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a lavish, coffee table-style book packed with useful and adaptable techniques for improving your presentations Resonate

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Övrig information

<p>Since 1988, Nancy Duarte's award-winning firm has created over a quarter of a million presentations that have shaped the perception of the world's leading brands and thought leaders. Duarte Design is one of the largest design firms and woman-owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter.


Foreword ( Dan Post). <p>Introduction. <p>1 Why Resonate? <p>Persuasion Is Powerful. <p>Resonance Causes Change. <p>Change Is Healthy. <p>Presentations Are Boring. <p>The Bland Leading the Bland. <p>People Are Interesting. <p>Facts Alone Fall Short. <p>Stories Convey Meaning. <p>You Are Not the Hero. <p>The Audience Is the Hero. <p>Resonance Rule #1. <p>2 Lessons from Myths and Movies. <p>Incorporate Story. <p>Drama Is Everything. <p>Story Templates Create Structure. <p>The Hero s Journey Structure. <p>Crossing the Threshold. <p>The Contour of Communication. <p>The Beginning and Call to Adventure. <p>The Middle: Contrast. <p>Call to Action. <p>The End. <p>What Is a Sparkline? <p>Case Study: Benjamin Zander. <p>Zander s Sparkline. <p>Resonance Rule #2. <p>3 Get To Know the Hero. <p>How Do You Resonate with These Folks? <p>Segment the Audience. <p>Case Study: Ronald Reagan. <p>Meet the Hero. <p>Meet the Mentor. <p>Create Common Ground. <p>Communicate from the Overlap. <p>Resonance Rule #3. <p>4 Define the Journey. <p>Preparing for the Audience s Journey. <p>The Big Idea. <p>Plan the Audience s Journey. <p>Tools for Mapping a Journey. <p>Acknowledge the Risk. <p>Address Resistance. <p>Make the Reward Worth It. <p>Case Study: General Electric. <p>Resonance Rule #4. <p>5 Create Meaningful Content. <p>Everything and the Kitchen Sink. <p>More Than Just Facts. <p>Don t Be So Cerebral. <p>Contrast Creates Contour. <p>Transform Ideas Into Meaning. <p>Recall Stories. <p>Turn Information Into Stories. <p>Case Study: Cisco Systems. <p>Move from Data to Meaning. <p>Murder Your Darlings. <p>From Ideas to Messages. <p>Resonance Rule #5. <p>6 Structure Reveals Insights. <p>Establish Structure. <p>Make Sense. <p>Case Study: Richard Feynman. <p>Feynman s Sparkline. <p>Order Messages for Impact. <p>Create Emotional Contrast. <p>Contrast the Delivery. <p>Putting Your Story on the Silver Screen. <p>Process Recap. <p>Resonance Rule #6. <p>7 Deliver Something they ll Always Remember. <p>Create a S.T.A.R. Moment. <p>Case Study: Michael Pollan. <p>Repeatable Sound Bites. <p>Evocative Visuals. <p>Case Study: Pastor John Ortberg. <p>Ortberg s Sparkline. <p>Case Study: Rauch Foundation. <p>Case Study: Steve Jobs. <p>Jobs s Sparkline. <p>Resonance Rule #7. <p>8 There s Always Room to Improve. <p>Amplify the Signal, Minimize the Noise. <p>Give a Positive First Impression. <p>Hop Down from Your Tower. <p>Value Brevity. <p>Wean Yourself from the Slides. <p>Balance Emotion. <p>Host a Screening with Honest Critics. <p>Case Study: Markus Covert, PhD. <p>Case Study: Leonard Bernstein. <p>Resonance Rule #8. <p>9 Change Your World. <p>Changing the World Is Hard. <p>Use Presentations to Help Change the World. <p>Don t Use Presentations for Evil. <p>Enron s Presentations During Implosion. <p>Gain Competitive Advantage. <p>Case Study: Martin Luther King Jr. <p>King s Sparkline. <p>Case Study: Martha Graham. <p>Be Transparent So People See Your Idea. <p>You Can Transform Your World. <p>10 Inspiration Is Everywhere. <p>Case Study: Wolfgang Amadeus Mozart. <p>Sonata Sparkline. <p>Case Study: Alfred Hitchcock. <p>Case Study: E. E. Cummings. <p>Resonance Rule #9. <p>References. <p&