Branding Only Works on Cattle

The New Way to Get Known (and Drive Your Competitors Crazy)

av Jonathan Salem Baskin  (inbunden, 2009)

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Branding Only Works on Cattle (inbunden)
  • Inbunden (hardback)
  • Språk: Engelska
  • Antal sidor: 272
  • Utg.datum: 2009-01-16
  • Förlag: John Wiley & Sons Ltd
  • Dimensioner: 235 x 160 x 26 mm
  • Vikt: 541 g
  • ISBN: 9780470742570

Fler böcker av Jonathan Salem Baskin

A Thousand Words: Why We Must Fight the Tyranny of Brief, Vague & Incomplete (inbunden)
Today in the Histories of Social Media (inbunden)
Bright Lights &; Dim Bulbs (inbunden)
Tell the Truth (inbunden)

A Thousand Words: Why We Must Fight the Tyranny of B...

Jonathan Salem Baskin
Häftad
94:-

Today in the Histories of Social Media

Jonathan Salem Baskin
Häftad
257:-

Bright Lights &; Dim Bulbs

Jonathan Salem Baskin
Häftad
159:-

Tell the Truth

Sue Unerman, Jonathan Salem Baskin
Inbunden
159:-

Recensioner i media

"...provides an interesting read" (Brandchannel.com, February 16th 2009) "His observations generally are excellent, and his chapters on search, social media and the Internet in general are near brilliant." (BNET.com, March 24th 2009) "...a lively, chatty easy-to-read book...It's well worth a look" (Research Magazine, April 2009) "Baskin's book certainly has something valid to say...worth picking up...I would also recommend it for branding specialists" (TheBookBag.com, April 16th 2009) "Baskin's thesis is compelling...worthy and brave...Baskin has at least started a debate." (Economist.com, August 7th 2009)

Bloggat om Branding Only Works on Cattle

Övrig information

Jonathan Salem Baskin runs a global branding consultancy and has worked for many of the world's top brands over his twenty-six-year career. Jonathan speaks extensively on delivering branding with more than images and words, and writes the slightly contentious brand marketing blog, Dim Bulb (dimbulb.typepad.com).

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