Content Management for Dynamic Web Delivery

Successfully manage Web content to achieve a competitive edge Using the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management. She shows how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization. Readers will learn how to develop and incorporate an information model into their Web site design as well as how to transform their organization's processes to ensure dynamic content delivery. They'll also find tips on how to take advantage of XML.

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JOANN T. HACKOS is President of Comtech Services, an international consulting company that advises companies on content management, customer analysis, user interface design, usability, and process maturity. She is also the author of Managing Your Documentation Projects, Standards for Online Communication, and User and Task Analysis for Interface Design (all from Wiley).

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Preface. Chapter 1: Is Content Management in Your Future? Chapter 2: Implementig a Content-Management Solution. Chapter 3: Taking a Close Look at Your Information Resources. Chapter 4: Creating an Information Model. Chapter 5: Developing Information Types and Content Units. Chapter 6: Using Content Units to Structure Information Types. Chapter 7: Developing Content Plans for Static Web Sites. Chapter 8: Developing Content Plans for Dynamic Web Sites. Chapter 9: Developing a Single-Source Strategy. Chapter 10: Authoring for Reuse. Chapter 11: Staffing for Content Management. Chapter 12: Making a Business Case for Content Management. Appendix A: Content Management Requirements Checklist. Appendix B: Vendors. Bibliography. Index.

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