Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

av Philip Kotler  (inbunden, 2003)

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Marketing Insights from A to Z (inbunden)

Fler böcker inom

  • Inbunden (cloth)
  • Språk: Engelska
  • Serie: Business
  • Antal sidor: 224
  • Utg.datum: 2003-03-01
  • Upplaga: 1
  • Förlag: Wiley
  • Illustrationer: black & white illustrations
  • Dimensioner: 235 x 152 x 19 mm
  • Vikt: 300 g
  • Antal komponenter: 1
  • Komponenter: xviii, 206 p. ;
  • SAB: Qblb
  • ISBN: 9780471268673

Fler böcker av Philip Kotler

Principles of Marketing European Edition (inbunden)
Marketing Management (inbunden)
Place management : new roles for place managers in rebuilding European wealth (inbunden)
Framework for Marketing Management :Global Edition (inbunden)

Principles of Marketing European Edition

Philip Kotler
Häftad
489:-

Marketing Management

Philip Kotler
Inbunden
610:-

Place management : new roles for place managers in r...

Christer Asplund, Jacob Ikkala m fl
Inbunden
420:-

Framework for Marketing Management :Global Edition

Philip Kotler
Häftad
668:-

Recensioner i media

"...he has produced something eminently accessible allowing everyone to dip their entrepreneurial toes into his accumulated wisdom..."(Better Business) "...this wonderful work...Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice..."(Marketing Business, June 2003) '...So many potentially good British businesses fail at the basics of marketing - traditionally confused with selling - that this book cannot be recommended too highly.'(Director, July 2003) "...might be his best...this book blazes with intensity and insight..." (Marketing Insights from A to ~Z Argent, Vol.2, Issue 4, 2003) "...Sounds like a dull rehash of conventional wisdom's but is far from it..."(Brand Strategy, September 2003)

Bloggat om Marketing Insights from A to Z

Övrig information

PHILIP KOTLER, known as "the Father of Modern Marketing," is the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, one of the premier marketing programs in the world. He is the author of twenty-five books and a consultant to nonprofit organizations and leading companies such as IBM, General Electric, Bank of America, AT&T, and Michelin.

Innehållsförteckning

Advertising. Brands. Business-to-Business Marketing. Change. Communication and Promotion. Companies. Competitive Advantage. Competitors. Consultants. Corporate Branding. Creativity. Customer Needs. Customer Orientation. Customer Relationship Management (CRM). Customers. Customer Satisfaction. Database Marketing. Design. Differentiation. Direct Mail. Distribution and Channels. Employees. Entrepreneurship. Experiential Marketing. Financial Marketing. Focusing and Niching. Forecasting and the Future. Goals and Objectives. Growth Strategies. Guarantees. Image and Emotional Marketing. Implementation and Control. Information and Analytics. Innovation. Intangible Assets. International Marketing. Internet and E-Business. Leadership. Loyalty. Management. Marketing Assets and Resources. Marketing Department Interfaces. Marketing Ethics. Marketing Mix. Marketing Plans. Marketing Research. Marketing Roles and Skills. Markets. Media. Mission. New Product Development. Opportunity. Organization. Outsourcing. Performance Measurement. Positioning. Price. Products. Profits. Public Relations. Quality. Recession Marketing. Relationship Marketing. Retailers and Vendors. Sales Force. Sales Promotion. Segmentation. Selling. Service. Sponsorship. Strategy. Success and Failure. Suppliers. Target Markets. Technology. Telemarketing and Call Centers. Trends in Marketing Thinking and Practice. Value. Word of Mouth. Zest. Notes. Index.

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