Icon Steve Jobs

iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs's meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer--making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs's role in the remarkable rise of the Pixar animation studio, also re--creates the acrimony between Jobs and Disney's Michael Eisner, and examines Jobs's dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs's reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age--a master of three industries: movies, music, and computers.

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"!getAbstract.com!recommends it highly to all business readers!" (Financial Times, 16th January 2006) "...the writing is savvy and lively...even readers with a scant interest in computers, technology or animated movies will find the tale entertaining..." (www.getabstract.com, 29 Aug. 2005) "...a story of the personalities behind the facts and figures...includes some interesting personal touches..." (Liverpool Daily Post, 22nd June 2005) "!rich in anecdotes and retellings of turning points in the lives of Jobs, Apple and Pixar!" (Information Age, 1st August 2005) "...the authors paint a vivid picture of Jobs as an occasional genius and a regular jerk. All of which makes for gripping reading for any Mac fan..." (icreate, July--December 2005) "!Young and Simon are particularly good at telling the inside story!" (Belfast Sunday Life, 3 July 2005) "!new perspectives on the creation of Apple!details Jobs's meteoric rise, fall and rise again!" (Moneywise, June 2005) "!a well--balanced look at an incredible life. The achievements are all catalogued in full, as are the personal idiosyncrasies and shortcomings!" (Glasgow Sunday Herald, June 19 2005) "Provides insight into inner businer business strategies and power plays between larger--than--life personalities such as Disney boss Michael Eisner." (USA Today) "One of the most captivating business biographies of recent years. Young and Simon have done a masterful job." (Ft. Worth Star--Telegram) "An interesting and engaging tale. Warts and all, for better or worse, Steve Jobs is undisputedly an American business icon." (Miami Herald) "A fascinating tale of an imaginative genius." (BookPage)

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JEFFREY S. YOUNG, one of the founding editors of MacWorld magazine, first met Steve Jobs in 1983. He is the author of the classic unauthorized biography Steve Jobs: The Journey Is the Reward. Young began his career as a reporter with the Los Angeles Herald--Examiner, and, after MacWorld, wrote for The Hollywood Reporter and worked for Forbes in the 1990s as its contributing editor from Silicon Valley, writing profiles and business pieces, including a very influential profile of Microsofta s Steve Balmer. In 1997, he cofounded Forbes.com. Young is'also the author of'Forbes Greatest Technology Stories (Wiley). He lives in northern California. WILLIAM L. SIMON is coauthor of Kevin Mitnicka s The Art of Deception and The Art of Intrusion, both published by Wiley, as well as the award--winning author of more than twenty other books.'He lives in Rancho Santa Fe, California.

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Prologue. PART ONE: Flowering and Withering. 1 Roots. 2 A Company Is Born. 3 Let's Be Pirates! 4 Learning to Fail. PART TWO: New Beginnings. 5 The NeXT Step. 6 Show Business. 7 Master of Ceremonies. 8 Icon. PART THREE: Defining the Future. 9 Mogul. 10 Breaking New Ground. 11 iPod, iTunes, Therefore I Am. 12 Clash of the Titans. 13 Showtime. Epilogue. Acknowledgments. Notes. Index.

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