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"Scoble ... and ... Israel have put together a bible for business bloggers... This book should be in all public libraries and academic business collections." (Library Journal, January 15, 2006) "...this book is an essential guide to best practice." (Publishers Weekly, December 5, 2005) "...essential reading...(would) highly recommend to anyone..." (Financial World, May 2006) "...reveal a new (blogged) world that is challenging the traditional way of doing business." (LRP, October 2008)
Robert Scoble is Microsoft's best known blogger, with over 3.5 million visitors to his main blogsite annually. By day, as a "technical evangelist" (a marketing position) he helps run Microsoft's Channel 9 website and can be seen with his camcorder taping interviews and getting people inside looks at Microsoft's people and technology. He started blogging in 2000 and within a few weeks, he was invited to Steve Wozniak's Super Bowl party. Shel Israel has been consulting for over 20 years. He has played a key strategic role in introducing some of technology's most enduring products including: SoundBlaster, PowerPoint, Filemaker, MapInfo and Sun Microsystems workstations and more. He is editor-in-chief of Conferenza Premium Reports.
Foreword. Introduction: Of Bloggers and Blacksmiths. I. What's Happening. 1. Souls of the Borg. 2. Everything Never Changes. 3. Word of Mouth on Steroids. 4. Direct Access. 5. Little Companies, Long Reach. 6. Consultants Who Get It. 7. Survival of the Publicists. 8. Blogs and National Cultures. 9. Thorns in the Roses. II. Blogging Wrong & Right. 10. Doing It Wrong. 11. Doing It Right. 12. How to Not Get Dooced. 13. Blogging in a Crisis. III. The Big Picture. 14. Emerging Technology. 15. The Conversational Era. Acknowledgments. Name Index. Subject Index.