Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns

What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

(Computer Bookshops Limited)

Bli först med att recensera och betygsätt boken Creative Advertising: Ideas & Techniques from the World's Best Campaigns, New Editon, New Campaigns - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Part 1
DreamTeam: A Framework for Great Creative Performance

Part 2
The KickStart Catalogue: Finding Ideas that Communicate

Part 3
Copy with Punch: Using Wit and Humour

Part 4
Classic Creative Techniques

Part 5
Visualization: Movies in your Mind

(Computer Bookshops Limited)