The Advertising Concept Book
Think Now, Design Later
av Pete Barry
Bloggar
- Format:
- Inbunden (hardback) Finns även som inbunden (hardback, annan utg).
- Utgiven:
- 2008-08-04
- Språk:
- Engelska
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, "The Advertising Concept Book" can help anyone produce better advertising.
(Bookdata)
Fler böcker av Pete Barry
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Accidents HappenJ Michael Deangelis, Pete Barry, John P Dowgin (häftad) |
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126:- Köp
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Kundrecensioner
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