Introduction to Retailing
(häftad)av Patrick Dunne
Bloggar
- Format:
- Häftad (paperback)
- Utgiven:
- 2010-03-18
- Språk:
- Engelska
Full-color, completely current, and packed with real-world cases and practical applications, this market-leading text brings retailing to life, vividly illustrating how fun, exciting, challenging, and rewarding a career in retailing can be, while helping you hone your skills and creativity to prepare for success in the fast-moving retail industry.
(Cengage Learning EMEA)
Passar bra ihop
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Bloggat om Introduction to Retailing
Innehållsförteckning
Part I: INTRODUCTION TO RETAILING.
1. Perspectives on Retailing.
2. Retail Strategic Planning and Operations Management.
Part II: THE RETAILING ENVIRONMENT.
3. Retail Customers.
4. Evaluating the Competition in Retailing.
5. Managing the Supply Chain.
6. Legal and Ethical Behavior.
Part III: MARKET SELECTION AND LOCATION ANALYSIS.
7. Market Selection and Retail Location Analysis.
Part IV: MANAGING RETAIL OPERATIONS.
8. Managing a Retailers Finances.
9. Merchandise Buying and Handling.
10. Retail Pricing.
11. Advertising and Promotion.
12. Customer Service and Retail Selling.
13. Store Layout and Design.
Part V: RETAIL ADMINISTRATION.
14. Managing People.
Appendix.
Glossary.
Index.
(Cengage Learning EMEA)
