Format: Inbunden (Hardback)
Språk: Engelska
Antal sidor: 420
Utgivningsdatum: 2008-06-01
Förlag: Commercio Press, LLC
Illustrationer: 1, black & white illustrations
Dimensioner: 229 x 152 x 27 mm
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Antal komponenter: 1
Komponenter: 8:B&W 6 x 9 in or 229 x 152 mm Blue Cloth w/Jacket on Creme w/Gloss Lam
ISBN: 9780615209463

Product Launch the Microsoft Way

Name: Product Launch the Microsoft Way
Price: 558.00 SEK
Availability: InStock
Author: James Mastan
ISBN: 9780615209463

av James Mastan

Inbunden, Engelska, 2008-06-01

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Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an in-depth "How-to" for all aspects of a product launch. Increase the effectiveness of your product launch process, strategy and execution and learn the product launch techniques, tips, and best practices of the Microsoft marketing machine. Topics covered include launch strategy, roll-out plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and collateral, channel sell-in, marketing ROI, customer relationship management, analysis techniques, marketing opportunity sizing, segmentation, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline creation/management, and much more. Visit www.bluerainmarketing.com for business/marketing strategy, and marketing program execution consulting services.

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