It's Not How Good You Are, It's How Good You Want To Be
(häftad)The World's Best-selling Book by Paul Arden
av Paul Arden
(Bookdata)
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Kundrecensioner
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2005-07-14 Thomas
Great source of inspiration for all wanting to accomplish more. Read this guide book. Set your goals. Add will power, some perceptive skills, an open and playful mind. Get going. Success made easy, however plausible.
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Övrig information
Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isn't, well, common. Paul Arden began his career in advertising at the age of 16. Formerly Creative Director at Saatchi and Saatchi, he is responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and famous slogans which include 'The Car in front is a Toyota' and 'The Independent - It Is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Author's Residence: London
(Whitaker)
Innehållsförteckning
The book is divided into chapters/sections: The Fundamentals If You Can't Solve a Problem It's Because You Are Playing By the Rules Give Yourself Some Spin And Now for a Commercial Break You Don't Have to be Creative to be Creative New Business Final Thoughts Credits and Acknowledgements
(Whitaker)
