Essentials of Marketing Research
(häftad)An applied orientation
av Naresh Malhotra
- Format:
- Häftad (paperback)
- Utgiven:
- 2010-06-09
- Språk:
- Engelska
Just what you need!
A marketing research text that is:
- succinct
- practical
- and simplifies the process of understanding and interpreting research and data.
With its hands-on orientation Malhotra, 2nd edition allows you to learn by doing. The book balances this with a managerial orientation, enabling you to see how marketing research decisions influence marketing management decisions.
Student resources available at: www.pearsoned.com.au/malhotra
(Pearson)
Fler böcker av Naresh Malhotra
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Marketing ResearchNaresh Malhotra |
Review of Marketing Research: Volume 8Naresh Malhotra (inbunden) |
Review of Marketing Research: v. 1Naresh Malhotra (inbunden) |
Review of Marketing Research: v. 2Naresh Malhotra (inbunden) | |||
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564:- Köp
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837:- Köp
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966:- Köp
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966:- Köp
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Kundrecensioner
Bloggat om Essentials of Marketing Research
Innehållsförteckning
Part 1: The marketing research process
1. Defining the marketing research problem
2. Formulating the research objectives and research design
Part 2: Developing a research design
3. Secondary data methods
4. Qualitative research methods
5. Research design and experimentation
6. Internet research
Part 3: Collecting the data
7. Questionnaire design, measurement and scaling
8. Sampling: design, procedures and statistical considerations
9. Fieldwork and data preparation
Part 4: Analysing and reporting the results
10. Basic data analysis
11. Advanced data analysis
12. Report preparation and presentation
SUPPLEMENTS
Instructor's Manual containing teaching notes, answers to questions, problems and cases, and suggested activities.
PowerPoint Slides
Test Item File
(Pearson)
