Marketing Places

Attracting Investment, Industry, and Tourism to Cities, States, and Nations

av Philip Kotler, Donald H Haider, Irving Rein  (häftad, 2007)

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Kundrecensioner

Bli först att betygsätta och recensera boken .

 (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 400
  • Utg.datum: 2007-02-01
  • Upplaga: 0 Ed. of 1993
  • Förlag: The Free Press
  • Illustrationer: black & white illustrations
  • Dimensioner: 230 x 155 x 25 mm
  • Vikt: 615 g
  • Antal komponenter: 1
  • Komponenter: Paperback
  • ISBN: 9780743236362

Recensioner i media

Al Ries Chairman, Trout & Ries Marketing Strategists This book not only forecasts the future, but also serves as a blueprint for those places that want to have a profitable future. It's well-written, well-documented and a must read for the place marketing manager.

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Övrig information

Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.