Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage and Clarity

av David A Aaker  (other book format, 2004)

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Fler böcker inom

  • Other book format
  • Språk: Engelska
  • Antal sidor: 288
  • Utg.datum: 2004-05-01
  • Förlag: Simon & Schuster Ltd
  • Illustrationer: Illustrations
  • Dimensioner: 237 x 165 x 32 mm
  • Vikt: 530 g
  • Antal komponenter: 1
  • ISBN: 9780743249386

Fler böcker av David A Aaker

Strategic Market Management
Brand Leadership
Building Strong Brands
Managing Brand Equity

Strategic Market Management

David A Aaker, Damien McLoughlin
Häftad
474:-

Brand Leadership

David A Aaker, Erich Joachimsthaler
Häftad
224:-

Building Strong Brands

David A Aaker
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205:-

Managing Brand Equity

David A Aaker
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308:-

Recensioner i media

Peter Sealey Ph.D., former Chief Marketing Officer, The Coca-Cola Company "Brand Portfolio Strategy" hits the mark dead center into the most relevant and hotly debated topic in marketing today. Aaker builds on his previous trilogy of seminal branding books with his best offering yet -- a great strategic and practical read.

Bloggat om Brand Portfolio Strategy

Övrig information

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California, Berkeley. He is a consultant to dozens of companies, including AT&T, Coca Cola, MasterCard, and General Motors. He is the cofounder, with Erich Joachimsthaler of the firm Aaker-Joachimsthaler Prophet Brand Strategy. His previous books include BRAND LEADERSHIP and MANAGING BRAND EQUITY, both published by The Free Press. Erich Joachimsthaler is the founder and CEO of Vivaldi Partners, a strategy, innovation, and marketing consulting company. He has published around 60 articles in academic journals centered on marketing issues. His most recent book focuses on the broadening strategic role of marketing in building growth businesses and is entitled: Hidden in Plain Sight: How to Find and Execute Your Company's Next Growth Strategy

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