Qualitative Methods in Management Research

av Evert Gummesson (inbunden, 2000)

Pris: 1366:-

Skickas inom 3-6 vardagar.

Fri frakt vid beställning på minst 99 kr för privatpersoner i Sverige -

Välj format:
Häftad
Inbunden

`This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative Research

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

(SAGE Publications)

Kundrecensioner

Bli först att betygsätta och recensera boken Qualitative Methods in Management Research - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Qualitative Methods in Management Research (inbunden)

Fler böcker inom

Inbunden (hardback)
Språk: Engelska
Antal sidor: 264
Utg.datum: 2000-01-01
Upplaga: 2 Rev ed
Förlag: SAGE Publications, Inc
Illustrationer: black & white illustrations
Dimensioner: 223 x 145 x 20 mm
Vikt: 480 g
Antal komponenter: 1
ISBN: 9780761920137

Fler böcker av Evert Gummesson


Relationsmarknadsföring : Från 4 P Till 30 R Evert Gummesson Inbunden 318:-		Many-to-Many Marketing: Från One-to-One till Many-to... Evert Gummesson 318:-		Total Relationship Marketing Evert Gummesson Häftad 349:-		Direkthandel: - en affärsmöjlighet i tiden Eva-Karin Ohlsson, Evert Gummesson Inbunden 216:-

Recensioner i media

"Evert Gummessons piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding."

Service Industries Journal

"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the authors own experiences are particularly helpful."

Journal of Operational Research

"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate."

(SAGE Publications)

Bloggat om Qualitative Methods in Management Research

Innehållsförteckning

Qualitative Research in Management Achieving Access to Management Reality Taking Off and Landing The Route from Preunderstanding to Understanding Case Study Research Quality of Academic Research and Management Consultancy A Management Action Science Paradigm

(SAGE Publications)