Qualitative Methods in Management Research

av Evert Gummesson  (inbunden, 2000)

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 (inbunden)
  • Inbunden (hardback)
  • Språk: Engelska
  • Antal sidor: 264
  • Utg.datum: 2000-01-01
  • Upplaga: 2
  • Förlag: SAGE Publications, Inc
  • Illustrationer: black & white illustrations
  • Dimensioner: 223 x 145 x 20 mm
  • Vikt: 480 g
  • Antal komponenter: 1
  • Komponenter: 44:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Case Laminate on Creme w/Gloss Lam
  • ISBN: 9780761920137

Recensioner i media

"Evert Gummessons piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding." 




Service Industries Journal

"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the authors own experiences are particularly helpful." 




Journal of Operational Research

"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." 




Bloggat om

Övrig information

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world. 

Innehållsförteckning

Qualitative Research in Management Achieving Access to Management Reality Taking Off and Landing The Route from Preunderstanding to Understanding Case Study Research Quality of Academic Research and Management Consultancy A Management Action Science Paradigm