Customer Loyalty

How to Earn It, How to Keep It

Häftad, Engelska, 2002

180 kr

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Beskrivning

You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.

Produktinformation

Utgivningsdatum:2002-10-29
Mått:175 x 231 x 25 mm
Vikt:340 g
Format:Häftad
Språk:Engelska
Antal sidor:272
Upplaga:2
Förlag:John Wiley & Sons Inc
Medarbetare:RobertT. Herres
ISBN:9780787963880

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Jill Griffin is an internationally published author, business consultant, and speaker. As president of the Griffin Group in Austin, Texas, she speaks to and consults with businesses of all sizes, from Fortune 500 companies to law firms and small banks. She is coauthor of Customer WinBack (Jossey-Bass), deemed one of the thirty best business books of 2002 by Soundview Executive Book Summaries.

Recensioner i media

"Customer Loyalty is a comprehensive resource for businesspeople who are looking to improve customer service and satisfaction." --From Harvard Business School Working Knowledge

Innehållsförteckning

Foreword, General Robert T. Herres, USAF (Ret.), Chairman, USAA ixAbout the Author xiPreface xiiiAcknowledgments xvi1 Customer Loyalty: The Way to Many Happy Returns 12 A Closer Look at Loyalty 173 Growing a Loyal Customer: The Seven Key Stages 304 Turning Suspects into Qualified Prospects 505 Turning Qualified Prospects into First-Time Buyers 746 Turning First-Time Buyers into Repeat Customers 997 Turning Repeat Customers into Loyal Clients 1318 Turning Loyal Clients into Advocates 1519 Customer Loss: How to Prevent It and What to Do When It Strikes 17310 How to Develop a Loyalty-Driven Culture in Your Company 193The Twelve Laws of Loyalty 217References 223Company Index 233Subject Index 237Jill Griffin Wants Your Stories 253