The Real Thing: Truth and Power at the Coca-Cola Company

With fresh insights and a penetrating eye, a "New York Times" reporter examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire.

(Ingram)

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