Television After TV

In the last ten years, television has reinvented itself in numerous ways. The demise of the U.S. three network system, the rise of multi-channel cable and global satellite delivery, changes in regulation policies and ownership rules, technological innovations in screen design, and the development of digital systems like TIVO have combined to transform the practice we call watching TV. Indeed, if TV refers to the technologies, formations, government policies, and practices of looking associated with the medium in its classical public service and three-network age, it appears that we are now entering a new phase of television - a phase that comes after "TV."Contextualizing these changes, the essays in this collection consider the future of television in the United States and Europe and scholarship and activism focused on it. Combining historical, critical, and speculative essays by senior television and media scholars, "Television after TV" examines both commercial and public service traditions and evaluates their dual (and some say merging) fates in our global, digital culture of "convergence." The essays explore a broad range of topics including a website launched by Mexican Americans to critique racial stereotypes on commercial television, changing notions of what constitutes "quality" television in Great Britain, television's effect on conceptions of space and place, and infomercials and commercial product placement. In dialogue with previous media theorists and historians, the contributors collectively rethink the goals of media scholarship, pointing toward new ways of accounting for television's past, present, and future. Contributors include: William Boddy; Charlotte Brunsdon; John T. Caldwell; Michael Curtin; Julie D'Acci; Anna Everett; Jostein Gripsrud; John Hartley; Anna McCarthy; David Morley; Jan Olsson; Priscilla Pena Ovalle; Lisa Parks; Jeffrey Sconce; Lynn Spigel; and William Uricchio.

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"A terrific collection of essays by the top scholars in the field, Television after TV revitalizes television studies by exploring the interplay between television and new media and between corporate consolidation and new forms of programming. Not willing to rest on old paradigms or theories, the authors propose new analytical frameworks for making sense of television in the age of the Internet and beyond."--Susan J. Douglas, Catherine Neafie Kellogg Professor of Communication Studies at the University of Michigan and coauthor of The Mommy Myth "Lynn Spigel and Jan Olsson have assembled a stellar lineup of television scholars whose unique and differentiated approaches to television studies' future also provide a fascinating overview of where we are and how we got here. These essays will set the terms for how we look at television in the twenty-first century."--Michele Hilmes, editor of The Television History Book "The editors of this volume have assembled an impressive array of some of the key names in academic television studies with the aim of examining and interrogating the past, present, and future of television ... this collection is broad-ranging and thought-provoking and offers much of value to students and scholars of television."--Jrnl of American Studies, August 2006

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Part 1: Industry, programs and production contexts Convergence television: Aggregating form and repurposing content in the culture of conglomeration John Caldwell, UCLA; Lifestyling Britain: The 8-9 slot on British television Charlotte Brunsdon, University of Warwick; What if?: Charting television's new textual boundaries Jeffrey Sconce, Northwestern University; Interactive television and changing advertising forms in contemporary US television William Boddy, CUNY; Flexible microcasting: Gender, generation and television-internet convergence Lisa Parks, University of California, Santa Barbara Part 2: Technology, society and cultural form Television's next generation: Technology/interface culture/flow William Uricchio, MIT; The rhythms of the reception area: Crisis, capitalism and the waiting room TV Anna McCarthy, NYU; Broadcast television: The chances of survival in the digital age Jostein Gripsrud, University of Bergen; Double click: The million woman march on television and the internet Anna Everett, University of California, Santa Barbara Part 3 Electronic nations, past and present One commercial week: Television in Sweden prior to public service Jan Olsson, Stockholm University; Media capitals: Cultural geographies of global TV Michael Curtin, University of Wisconsin-Madison; At home with television David Morley, Goldsmith's College, University of London; Pacho.com,: Re-imaging television on the internet Priscilla Ovalle Part 4: Television teachers From West 53rd to Levittown: Television at the Museum of Modern Art Lynn Spigel, Northwestern University; Republic of letters to television republic: Citizen readers in the era of broadcast television John Hartley, Queensland University of Technology; Cultural studies, television studies and the crisis in the humanities Julie D'Acci, University of Wisconsin-Madison

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