Crossborder Marketing
(häftad)av Laura Mazur, Judie Lannon
Bloggar
- Format:
- Häftad (paperback)
- Utgiven:
- 1994-02-01
- Språk:
- Engelska
This report provides information for executives concerned with marketing products in Europe. It answers questions raised by crossborder marketing by analyzing the strategies and techniques of 25 winning companies. The report has two dimensions: issue analysis and case studies.
(Bookdata)
Fler böcker av författarna
Visa alla böcker av Laura Mazur, Judie Lannon
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A Master Class in Brand PlanningJudie Lannon, Merry Baskin (inbunden) |
How Public Service Advertising WorksJudie Lannon (inbunden) |
Marketing the Professional Services FirmLaura Mazur, Laurie Young (inbunden) |
Conversations with Marketing MastersLaura Mazur, Louella Miles (inbunden) | |||
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253:- Köp
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389:- Köp
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269:- Köp
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238:- Köp
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Kundrecensioner
Bli först med att recensera och betygsätt boken Crossborder Marketing -
du kan vinna 200 kr varje vecka i tävlingen "Veckans recension".
Bloggat om Crossborder Marketing
Innehållsförteckning
Europe's marketing challenge; doing your homework; brand strategies for Europe; getting your message around Europe; from strategy to structure.
(Bookdata)
