McQuail's Mass Communication Theory

av Denis McQuail. Kit, 2011

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  • Kit
  • Språk: Engelska
  • Antal sidor: 632
  • Utg.datum: 2011-08-19
  • Upplaga: 6
  • Förlag: SAGE Publications Ltd
  • Antal komponenter: 1
  • Komponenter: Kit
  • ISBN: 9780857027894

Recensioner i media

Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendly
Philip Schlesinger
University of Glasgow

Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time
Mark Deuze
Indiana University and Leiden University

This is a unique work tested by time and generations of students around the world - North, South, East and West
Kaarle Nordenstreng
University of Tampere

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Övrig information

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.


PART ONE: PRELIMINARIES; Introduction to the Book; The Rise of Mass Media; PART TWO: THEORIES; Concepts and Models for Mass Communication; Theory of Media and Society; Mass Communication and Culture; New Media - New Theory?; Normative Theory of Media and Society; PART THREE: STRUCTURES; Media Structure and Performance: Principles and Accountability; Media Economics and Governance; Global Mass Communication; PART FOUR: ORGANIZATIONS; The Media Organization: Pressures and Demands; The Production of Media Culture; PART FIVE: CONTENT; Media Content: Issues, Concepts and Methods of Analysis; Media Genres and Texts; PART SIX: AUDIENCES; Audience Theory and Research Traditions; Audience Formation and Experience; PART SEVEN: EFFECTS; Processes and Models of Media Effects; Social-Cultural Effects; News, Public Opinion and Political Communication; EPILOGUE; The Future of Mass Communication.