App Empire

CHAD MURETA is the founder of Empire Apps, and cofounder of T3 Apps and Best Apps, mobile application businesses that he created without a background in technology. Within two years and while traveling all over the world, he spearheaded the development and marketing of forty-six apps, which were downloaded over 35 million times worldwide. As an author, speaker, consultant, and entrepreneur, Mureta’s unique insight, experience, and tenacity have enabled him to make his businesses thrive, all while in his twenties. For more information, please visit www.chadmureta.com.

"If you are considering venturing into this field, you should buy this book - and study it." (About.com, April 2012)

• Introduction How I Accidentally Became an App Millionaire xiiiThe Happiest People on Earth xiiiThe Appreneur Lifestyle xivStarting from a Hospital Bed xvGame Plan xviiThe Real Question xviiChapter 1 The Treasure in Your Hand: Why Mobile Apps Can Make You Rich 1A Bigger Opportunity than the Internet! 4Ludicrous Speed 6Take Advantage of This Phenomenon Now 8The Players 8Apple—iPhone/iPad/iPod 9Google Android 11BlackBerry 11Setting Up Shop 11Future Trends 12Build a Gold Mine 13Chapter 2 Install This First: The App Millionaire Mindset 15Winning Beliefs in the App Business 18Create a Golden Mindset 22Qualities of a Winning Mindset 23Chapter 3 Discover the New World: The App Store 33Gathering Intelligence 37Read Between the Apps 39Two Types of Apps 41App Discovery 42How Developers Make Money 44The Impulse Buy 47Hooking the Customer 50Traits of Successful Apps 51Serious Fun 54Chapter 4 Your Golden App-ortunity: How to Create Hit Apps 57Don’t Fall in Love with Your Idea 60Stop Hatin’, Start Emulatin’ 62Learn from Existing Apps 66Narrowing Down Your Ideas 67Timing Is Everything 69Taking Small Steps 70Chapter 5 You’re the Brains and They’re the Brawn: How to Hire Great Programmers 73The Importance of Programmers 76What to Look for in Programmers 77Finding and Selecting Programmers 82How to Convey Your Idea 88Testing Hired Programmers 90How to Manage Programmers 93How to Test Your Apps 95Chapter 6 Sex App-eal: Marketing Basics to Attract More Buyers 99Dressed to Kill 103Icons 104App Title 104Descriptions 106Screenshots 107Keywords 109Categories 111The Power of Free Apps 112Course Correcting 112Chapter 7 Keeping Score: What to Measure to Win the App Game 115The Stats that Matter 118Tools for Tracking Stats 121Using Stats to Your Advantage 123Paying Attention to Reviews 127Cutting Your Losses 128Chapter 8 Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks 131Hitting a Plateau 134Your App Network 134Nag Screens 135Promo Pages 139Push Notifications 143Your Developer Network 144Updates 145Paid Traffic 147Chapter 9 Show Me the Money! Monetizing Your Apps 149The Three Revenue Models 152Banner Advertising 154Affiliate Marketing 158In-App Purchases 162Translating Your Apps 165Reinvesting in Your Business 168Your BackEnd 169Selling Your App Business 170Chapter 10 Cruise Control: How to Automate and Monitor Your Business 173Be Dispensable 176Setting Up Your Team 177Remote Management 180Outsourcing Your Life 180The Seven Pillars of an App Business 181Your Daily Routine 185Afterword: JUMP! 187Resources 191Website 191Market News and Research 191Help Guides and Tutorials 192Top Mobile App Development Outsourcing Sites 193Developer Platforms 193Acknowledgments 195About the Author 197Index 199