Sharat Sharan is President and CEO of ON24, a global leader in cloud-based solutions for webcasting and virtual communications. ON24 provides services for more than 1,000 organizations. John Carucci is a writer, photographer, and videographer. He is author of Digital SLR Video & Filmmaking For Dummies and is an entertainment news producer for Associated Press.
Introduction 1 Part I: Getting Started with Webinars 9 Chapter 1: Webinars with Maximum Impact 11 Chapter 2: Planning Your Webinar 31 Chapter 3: Putting Together a Webinar Team 47 Part II: Preparing an Effective Webinar 59 Chapter 4: Choosing a Platform 61 Chapter 5: Planning Your Material 73 Chapter 6: Making Your Point with PowerPoint 89 Chapter 7: Establishing a Location 109 Chapter 8: Practice, Practice, Practice 121 Chapter 9: Getting the Word Out 133 Part III: The Day of the Show 157 Chapter 10: Being the Presenter 159 Chapter 11: Engaging with the Audience 167 Chapter 12: Lights, Camera, Action 177 Part IV: Beyond the Webinar 193 Chapter 13: Continuing the Conversation 195 Chapter 14: Evaluating Your Webinar 205 Chapter 15: Preparing for Your Next Webinar 217 Part V: The Part of Tens 227 Chapter 16: Ten Tips for Successful Webinars 229 Chapter 17: Ten Common Webinar Mistakes and How to Avoid Them 237 Index 247