Research Methods for Business

A Skill-Building Approach

av Uma S Sekaran, Roger Bougie  (häftad, 2013)

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Research Methods for Business (häftad)
  • Häftad (paperback)
  • Språk: Engelska
  • Antal sidor: 436
  • Utg.datum: 2013-02-26
  • Upplaga: 6 Rev ed
  • Förlag: John Wiley & Sons Inc
  • Illustrationer: Illustrations
  • Dimensioner: 234 x 184 x 25 mm
  • Vikt: 816 g
  • Antal komponenter: 1
  • ISBN: 9781119942252

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Bloggat om Research Methods for Business

Innehållsförteckning

About the Authors xvii <p>Preface xix <p>Acknowledgments xxi <p>1 Introduction to research 1 <p>What is research? 2 <p>Business research 2 <p>Definition of business research 3 <p>Research and the manager 3 <p>Types of business research: applied and basic 5 <p>Applied research 6 <p>Basic or fundamental research 6 <p>Managers and research 8 <p>The manager and the consultant researcher 9 <p>The manager researcher relationship 9 <p>Internal versus external consultants/researchers 10 <p>Internal consultants/researchers 10 <p>Advantages of internal consultants/researchers 10 <p>Disadvantages of internal consultants/researchers 11 <p>External consultants/researchers 11 <p>Advantages of external consultants/researchers 11 <p>Disadvantages of external consultants/researchers 12 <p>Knowledge about research and managerial effectiveness 12 <p>Ethics and business research 13 <p>Summary 13 <p>Discussion questions 14 <p>Case: The Laroche Candy Company 15 <p>2 The scientific approach and alternative approaches toinvestigation 18 <p>The hallmarks of scientific research 19 <p>Purposiveness 20 <p>Rigor 20 <p>Testability 20 <p>Replicability 21 <p>Precision and confidence 21 <p>Objectivity 22 <p>Generalizability 22 <p>Parsimony 22 <p>The hypothetico-deductive method 23 <p>The seven-step process in the hypothetico-deductive method23 <p>Identify a broad problem area 23 <p>Define the problem statement 24 <p>Develop hypotheses 24 <p>Determine measures 24 <p>Data collection 24 <p>Data analysis 24 <p>Interpretation of data 25 <p>Review of the hypothetico-deductive method 26 <p>Some obstacles to conducting scientific research in themanagement area 28 <p>Alternative approaches to research 28 <p>Positivism 29 <p>Constructionism 29 <p>Critical realism 29 <p>Pragmatism 30 <p>Summary 31 <p>Discussion questions 31 <p>3 The broad problem area and defining the problem statement33 <p>The broad problem area 33 <p>Preliminary information gathering 36 <p>Nature of information to be gathered 36 <p>Background information on the organization 36 <p>Literature the body of knowledge available to you 37 <p>Defining the problem statement 38 <p>What makes a good problem statement? 38 <p>The research proposal 42 <p>Managerial implications 43 <p>Ethical issues in the preliminary stages of investigation 44 <p>Summary 45 <p>Discussion questions 45 <p>Practice projects 47 <p>4 The critical literature review 48 <p>The purpose of a critical literature review 50 <p>How to approach the literature review 51 <p>Data sources 51 <p>Searching for literature 53 <p>Evaluating the literature 54 <p>Documenting the literature review 55 <p>Ethical issues 56 <p>Summary 58 <p>Discussion questions 58 <p>Practice project 58 <p>Appendix 59 <p>Some online resources useful for business research 59 <p>Bibliographical databases 62 <p>APA format for referencing relevant articles 63 <p>Referencing and quotation in the literature review section64 <p>5 Theoretical framework and hypothesis development 67 <p>The need for a theoretical framework 68 <p>Variables 68 <p>Dependent variable 69 <p>Independent variable 70 <p>Moderating variable 72 <p>The distinction between an independent variable and a moderatingvariable 73 <p>Mediating variable 75 <p>Theoretical framework 77 <p>The components of the theoretical framework 78 <p>Theoretical framework for the example of air safety violations79 <p>Hypothesis development 83 <p>Definition of a hyp

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