An international perspective
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Köp båda 2 för 2810 krMichel Desbordes is Sports Marketing Professor at the University of Paris-Sud, France and Chief Editor of the International Journal of Sports Marketing and Sponsorship. As a Media Consultant, he is regularly consulted by BFM, France Tlvisions, Europe 1, Le Monde and Lquipe to discuss matters of sports business. He has also been Associate Professor at the University of Ottawa, Canada, and the Shanghai University of Sports, China. Michel has published 30 reference books in the field of sports marketing, as well as numerous academic articles.
Introduction; Part 1 Marketing football in Europe; Part A The general state of football marketing in Europe; Chapter 1 Building global sports brands, Simon Chadwick, Matthew Holt; Chapter 2 Journalism an instrument to promote TV sports rights?, Knut Helland, Harry Arne Solberg; Part B The Big Five market; Chapter 3 The role of management control in French footballs regulation a unique model that can be exported?, Michel Desbordes; Chapter 4 Co-marketing, Sergio Cherubini; Chapter 5 Sport marketing and facility management, Paolo Guenzi; Chapter 6 A new paradigm for sport management in the German football market, Herbert Woratschek, Guido Schafmeister, Tim Strbel; Chapter 7 Marketing management in a socially socially complex club, Jaime Gil-Lafuente; Part C Is there a place for small countries on the European football market?; Chapter 8 Efficiency and sponsorship in Portuguese Premier League football, Carlos Pestana Barros, Catarina de Barros, Abel Santos; Chapter 9 Marketing football in the Republic of Ireland, Anne Bourke; Chapter 10 Marketing and football, Kari Puronaho, Timo Huttunen; Part 2 The development of dedicated football marketing in the rest of the world; Chapter 11 The football business in Brazil, and the example of Atltico-PR, Amir Somoggi; Chapter 12 The football business in Japan, Yoshinori Okubo; Chapter 13 Marketing professional soccer in the United States: the successes and failures of MLS and the WUSA, Richard M. Southall, Mark S. Nagel; Chapter 14 Marketing of professional soccer in the US, Frank Pons, Stephen Standifird; Chapter 15 The beginning of a new beginning? How to expand soccer in Canada a look at the fedeeration and one club, Andr Richelieu; Chapter 16 Marketing in Argentine football, Santiago Ramallo, Francisco Aguiar; Chapter 17 Sponsorship marketing and professional football, Dae Ryun Chang; General conclusion;