Impossible to Ignore: Creating Memorable Content to Influence Decisions (inbunden)

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Format: Inbunden (Hardback)
Språk: Engelska
Antal sidor: 288
Utgivningsdatum: 2016-05-16
Upplaga: ed
Förlag: McGraw Hill
Illustratör/Fotograf: unspecified 45 Illustrations
Illustrationer: illustrations
Dimensioner: 231 x 152 x 30 mm
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Antal komponenter: 1
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ISBN: 9781259584138

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Name: Impossible to Ignore: Creating Memorable Content to Influence Decisions
Price: 224.00 SEK
Availability: InStock
Author: Carmen Simon
ISBN: 9781259584138

How to Influence Your Audience's Memory and Spark Action Using Brain Science

av Carmen Simon

Inbunden, Engelska, 2016-05-16

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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science

audiences forget up to 90% of what you communicate. how can your employees and customers decide to act on your message if they only remember a tenth of it? how do you know which tenth theyll remember? how will you stay on their minds long enough to spark the action you need?

many experts have offered techniques on how to improve your own memory, but not how to influence other peoples memoryand impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:

1. create cues that attract attention and connect with your audiences needs
2. Use memory-influencing variables to control what your audience remembers
3. Turn todays intentions into tomorrows actions

this practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. whether youre giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to peoples hearts, stays in their heads, and influences their decisions. its not just memorableits Impossible to Ignore.

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Carmen Simon, PhD, is the cofounder of Rexi Media, a presentation design and training company, and the creator of Presenter Pro, the #1 business app in 2008. She holds doctorates in both instructional technology and cognitive psychology.

CHAPTER 1: MEMORY IS A MEANS TO AN END

why memory matters in decision-making

CHAPTER 2: A BUSINESS APPROACH TO MEMORY

three steps to influence memory and decisions

CHAPTER 3: CONTROL WHAT YOUR AUDIENCE REMEMBERS

practical ways to avoid the hazards of random memory

CHAPTER 4: MADE YOU LOOK

how cues pave the way to action

CHAPTER 5: THE PARADOX OF SURPRISE

the price we pay for extra attention, time, and engagement

CHAPTER 6: SWEET ANTICIPATION

how to build excitement for what happens next