Exploring Strategy Text & Cases (häftad)

Fler böcker inom

Affärsstrategi

Format: Häftad (Paperback)
Språk: Engelska
Antal sidor: 816
Utgivningsdatum: 2013-12-05
Upplaga: 10
Förlag: Pearson
Medarbetare: Whittington, Richard / Scholes, Kevan / Angwin, Duncan / Regnr, Patrick
Illustrationer: Illustrationsstrations (colour), 1 map (colour)
Dimensioner: 265 x 195 x 28 mm
Vikt
Antal komponenter: 1
ISBN: 9781292002545

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations how they grow, how they innovate and how they change.

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:

- Understand clearly the key concepts and tools of strategic management

- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship

- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC

Join over 10 million students benefiting from Pearson MyLabs.

This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.

Key features include:

The Strategy Experience this immersive simulation lets you gain experience of making real strategic decisions
Video case studies see real business figures explain how they put strategy into action in their everyday work
Study plan a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts
Interactive eText take the text with you wherever you are

Please note that the product you are purchasing does not include MyStrategy Lab.

Would you like to use the power of MyStrategyLab to accelerate your learning?

These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a Course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If your lecturer is using the MyLab and you would like to purchase the product...

Go to http://www.mystrategylab.com/ to buy access to this interactive study programme.

Visa hela texten

Strategic Thinking

John Hendry, Gerry Johnson

1399

Köp

Skickas inom vardagar.
Strategy as Practice

Gerry Johnson

504

Köp

Skickas inom vardagar.
Strategisches Management

Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes

674

Köp

Skickas inom vardagar.

Chapter 1 Introducing strategy

Part I THE STRATEGIC POSITION

Introduction to Part I

Chapter 2 The environment

Chapter 3 Strategic capabilities

Chapter 4 Strategic purpose

Chapter 5 Culture and strategy

Commentary on Part I The Strategic Position

Part II STRATEGIC CHOICES

Introduction to Part II

Chapter 6 Business strategy

Chapter 7 Corporate strategy and diversification

Chapter 8 International strategy

Chapter 9 Innovation and entrepreneurship

Chapter 10 Mergers, acquisitions and alliances

Commentary on Part II Strategic Choices

Part III STRATEGY IN ACTION

Introduction to Part III

Chapter 11 Evaluating strategies

Chapter 12 Strategy development processes

Chapter 13 Organising for success

Chapter 14 Leading strategic change

Chapter 15 The practice of strategy

Commentary on Part III Strategy in Action

CASE STUDIES

The LEGO Group: adopting a strategic approach

The global pharmaceutical industry: in the land of shrinking giants

Vodafone: developing communications strategy in the UK market

Global forces and the Western European brewing industry

A source of cheap energy or a source of problems the potential benefits and costs of shale gas

H&M in fast fashion: continued success?

The Formula 1 constructors: capabilities for success

Integration of a Corporate Social Responsibility programme in Coloplast

Manchester United FC: still successful despite new threats

Pierre Fabre: culture and the challenges of internationalisation

Adnams a living company

Ryanair: the low fares airline future directions?

Marks and Spencer: is this as good as it gets?

Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector

Going for growth: Tevas global strategy

CRH plc: dimensions of successful corporate strategy

SABMiller: from strength to strength

The internationalisation of Tesco new frontiers and new problems

Gridsum and the Microsoft partner ecosystem: engaging in China and beyond?

Severstal: growth strategies in a Russian steel company

FeedHenry innovating in the cloud

Flight Centre Limited

Strategic leadership and innovation at Apple, Inc.

The acquisition of Cadbury PLC by Kraft Foods, 2010

Gazprom and NIS: the oil and gas industry in Serbia

International HIV/AIDS Alliance (B): a strategy for 2020

The Mexican narco-trafficking problem

Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong

GMB: strategic leadership in a trade union

Academies and Free Schools

Paul Polman ...