The New Business Road Test (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
344
Utgivningsdatum
2013-10-03
Upplaga
4
Förlag
FT Publishing International
Illustratör/Fotograf
Illustrations
Illustrationer
Illustrations
Dimensioner
228 x 158 x 19 mm
Vikt
521 g
Antal komponenter
1
ISBN
9781292003740

The New Business Road Test

What entrepreneurs and executives should do before launching a lean start-up

av John Mullins
Häftad,  Engelska, 2013-10-03

Slutsåld



Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons Den.

Doug Richard, founder of School for Startups

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?

No matter how talented you are or how much capital you have, if youre pursuing a fundamentally flawed opportunity then youre heading for failure.

So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

With an accompanying app, available on iTunes and Android.

www.newbusinessroadtest.com
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Recensioner i media

."..shows how to road test ideas and opportunities before writing a business plan and improve the chances of winning both customers and capital" Business Monthly, July 03."..does provide a reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering the nuggets of wisdom embedded in the case studies." Financial Times, July 03""The New Business Road Test" is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " "Max Aitken Chief Executive, Ratio One "

Övrig information

John Mullins, a veteran of three entrepreneurial ventures and a professor at the London Business School, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.

Innehållsförteckning

 

Why read this book?

Authors acknowledgements

Publishers acknowledgements

 

 

PART 1: Road test your new business idea 

  1. My opportunity: why will or wont this work? 
  2. Will the fish bite? 
  3. Is this a good market?  
  4. Is this a good industry?  
  5. Competitive and economic sustainability: it takes two to tango  
  6. What drives your entrepreneurial dream?
  7. Can you and your team execute?  
  8. Your connections matter: which matter most?  
  9. Putting the seven domains to work to develop your opportunity  
  10. What to do before you launch your lean start-up

 

 

PART 2: Toolkits for your road test

 

11. How to learn what you dont know you dont know 

12. Who needs investors?  

13. Market analysis worksheet 

14. Industry analysis checklist 

15. Do-it-yourself marketing research for your new business road test 

16. Evidence-based forecasting 

17. Getting help with your road test 

 

Appendix Research methodology

Notes

Index

 

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