Electronic Commerce (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
624
Utgivningsdatum
2016-02-26
Upplaga
12
Förlag
Course Technology
Dimensioner
222 x 184 x 25 mm
Vikt
916 g
Antal komponenter
1
ISBN
9781305867819

Electronic Commerce

Häftad, Engelska, 2016-02-26
629 kr
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Introduce the latest developments in online business with the cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments.
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Övrig information

Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. He previously held teaching appointments at the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as INTERFACES, IS AUDIT & CONTROL JOURNAL, and JOURNAL OF INFORMATION SYSTEMS. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.

Innehållsförteckning

PART I: INTRODUCTION.
1. Introduction to Electronic Commerce.
2. Technology Infrastructure: The Internet and the World Wide Web.
PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.
3. Selling on the Web.
4. Marketing on the Web.
5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.
6. Social Networking, Mobile Commerce, and Online Auctions.
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.
8. Web Server Hardware and Software.
9. Electronic Commerce Software.
10. Electronic Commerce Security.
11. Payment Systems for Electronic Commerce.
PART IV: INTEGRATION.
12. Planning for Electronic Commerce.