International Business

"This textbook offers an excellent introduction to international business, with a focus on Europe that is often" - Dr. Grazia D. Santangelo, Professor of Economics, University of Catania, Italy

Klaus Meyer is a Professor of Strategy and International Business at the School of Management, University of Bath, where he teaches Strategic Management and International Business. Klaus is also an adjunct professor at Copenhagen Business School.

Previously, Klaus was a Professor in the Department of Management at the University of Reading, with association to the Center for International Business Research (CIBS). Before that, he spent eight years with the Center for East European Studies, Copenhagen Business School, Denmark, where he eventually became a Professor of International Business Strategy. Klaus also held visiting positions at the Department of Management and Organization at Hong Kong University of Science and Technology (2001/02) and the Department of International Trade at National Cheng-chi University in Taiwan (spring 2005).

Klaus current research focuses on strategies of multinational enterprises in emerging economies and he is particularly interested in how firms adapt their business strategies to the specific conditions prevailing in each emerging economy. His research also extends to the impact of foreign investors on the economic transition and development of the host economies, for instance in the context of privatization related acquisitions. Another stream of research focuses on the global strategies that may bring multinational enterprises into emerging economies in the first place.

Klaus also serves as a senior editor of the Asia Pacific Journal of Management. Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. A National Science Foundation (NSF) CAREER Award winner, Professor Peng is a fellow with the Academy of International Business and listed among Thomson Reuters The Worlds Most Influential Scientific Minds. His recent research awards include the Journal of International Business Studies Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He holds a bachelors degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UT Dallas, Professor Peng was on the faculty at The Ohio State University, Chinese University of Hong Kong, and University of Hawaii. In addition, he has held visiting or courtesy appointments in Australia, Britain, Canada, China, Denmark, Hong Kong, and Vietnam. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and he has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms strategies in diverse regions such as Asia, Central and Eastern Europe, and North America. He has published over 120 articles in leading academic journals and authored five books. Professor Peng has served on the editorial boards of the Academy of Management Journ...

PART I: FOUNDATIONS
1 Globalizing Business
2 Formal Institutions: Economic, Political and Legal Systems
3 Informal Institutions: Culture, Religion and Languages
4 Firms Resources: Competitiveness and Growth

PART II: BUSINESS ACROSS BORDERS
5 Trading Internationally
6 Investing Abroad Directly
7 Exchange Rates

PART III: GLOBALIZATION
8 European Integration
9 Global Integration and multilateral organizations
10 Global Social Responsibility

PART IV: THE FIRM ON THE GLOBAL STAGE
11 Starting International Business
12 Foreign Entry Strategies
13 Competitive Dynamics
14 Building Global Strategies

PART V: OPERATIONS IN THE GLOBAL MNE
15 Structuring and Organizing MNEs
16 International Human Resource Management
17 International Marketing and Supply Chain Management

PART VI: INTEGRATIVE CASES