Fundamentals of Marketing Research

Volume One Marketing Research in the New Millennium - Naresh K Malhotra and Mark Peterson Emerging Issues and Trends Helping Marketing Research Earn a Seat at the Table for Decision-Making - Naresh K Malhotra, Mark Peterson and Can Uslay An Assessment and Prescription for the Future Multiple Orientations for the Conduct of Marketing Research - David Brinberg and Elizabeth C Hirschman An Analysis of the Academic/Practitioner Distinction Exploitation to Engagement - Victoria Brooks The Role of Market Research in Getting Close to Niche Markets Marketing Research Activity and Company Performance - S Hart and A Diamantopoulos Evidence from Manufacturing Industry Marketing Research - Naresh K Malhotra, Mark Peterson and Kleiser A State-of-the-Art Review and Directions for the 21st Century 'Oh No, the Consultants Are Coming!' - Sid Simmons and Angela Lovejoy Defining Marketing Problems - Lawrence D Gibson A Systematic Procedure for Targeting Marketing Research - R P Hamlin Nonsampling versus Sampling Errors in Survey Research - Henry Assael and John Keon Australian Marketing Managers' Perceptions of the Internet - E K F Leong, M T Ewing and L F Pitt A Quasi-Longitudinal Perspective Commercial Use of UPC Scanner Data - Randolph F Bucklin and Sunil Gupta Industry and Academic Perspectives Sales Information Systems - Bill Donaldson and George Wright Are They Being Used for More Than Simple Mail Shots? Managing the Capture of Individuals Viewing within a Peoplemeter Service - John Gill Do Household Scanner Data Provide Representative Inferences from Brand Choices - Sachin Gupta et al A Comparison with Store Data Harvesting Past Research - Neil Helgeson, Jack Fentress and Bruce Lervoog Assessing the Validity of Secondary Data Proxies for Marketing Constructs - Mark B Houston Developments in Outputs from the 2001 Census - Barry Leventhal Social Grading and the Census - Erhard Meier and Corrine Moy The Role of Geodemographics in Segmenting and Targeting Consumer Markets - V W Mitchell and P J McGoldrick A Delphi Study Evolutionary Preference Segmentation with Panel Survey Data - Venkatram Ramaswamy An Application to New Products Volume Two Small Sample Market Research - Timothy Bock and John Sergeant Computer Applications - A New Road for Qualitative Data Analysis? - S Dembkowski and S Hanmer-Lloyd The Use of Focus Groups for Idea Generation - Edward F Fern The Effects of Group Size, Acquaintanceship and Moderator on Response Quantity and Quality The Shopping List Studies and Projective Techniques - Eugene H Fram and Elaine Cibotti A 40-Year View Consumer Research, Interpretive Paradigms and Methodological Ambiguities - C Goulding Exploring Phenomenological Research - Alexandra J Kenyon Nominal Grouping Sessions versus Focus Groups - Barry E Langford, Gerald Schoenfeld and George Izzo What 'Healthy Living' Means to Consumers - Paul Marsden Trialing a New Qualitative Research Technique Online Focus Groups - M M Montoya-Weiss, A P Massey and D L Clapper Conceptual Issues and a Research Tool Focus Groups in Cyberspace - Henrietta O'Connor and Clare Madge Using the Internet for Qualitative Research Processes of a Case Methodology for Postgraduate Research in Marketing - C Perry Online Focus Groups - Donna J Reid and Fraser J Reid Validity and Reliability in Case Study Research - Andreas M Riege A Literature Review with 'Hands-on' Applications for Each Research Phase Respondent Co-Operation in Focus Groups - Peter Tuckel and Michael Wood A Field Study Using Moderator Ratings E-Mail and Snail Mail Face off in Rematch - Duane P Bachmann, John Elfrink and Gary Vazzana Amount, Timing and Value of Financial Incentives in Mail Surveys - Thomas J Bergmann, William J Hannaford and James Wenner Does It Make a Difference? A Comparison of Mail, Fax and Web-Based Survey Methods - Cihan Cobanoglu, Bill Warde and Patrick J Moreo Is Survey Research Dead? - Lawrence A Crosby, Sheree L Johnson and Richa

(SAGE Publications)