Public Relations

This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:

Reputation

Risk

Impression management

Celebrity

Ethics

Persuasion and propaganda

Emotional and spiritual dimensions of management

Promotional culture and globalization

Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

(SAGE Publications)

Bli först med att recensera och betygsätt boken Public Relations - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

LEtang reinvents the textbook genre in form and content while simultaneously investing it with lan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims
Dr David McKie
Professor of Management Communication, Waikato Management School

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Jacquie LEtangs Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The books core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
Julia Jahansoozi
Lancashire Business School, University of Central Lancashire

LEtang reinvents the textbook genre in form and content while simultaneously investing it with lan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims
Dr David McKie
Professor of Management Communication, Waikato Management School

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Jacquie LEtangs Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The books core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
Julia Jahansoozi
Lancashire Business School, University of Central Lancashire

(SAGE Publications)

Introduction Critical Thinking and Interdisciplinary Perspectives Public Relations Defining the Discipline and the Practice Reputation, Image and Impression Management Risk, Issues and Ethics Public Affairs and the Public Sphere Media Perspectives Critique, Effects and Evaluation Health Communication and Social Marketing Public Relations and Management Organizational Communication Understanding and Researching Organizations Public Relations in 'Promotional Culture' and 'in Everyday Life' Public Relations in a Globalized World Key Thinkers and Thought in Public Relations

(SAGE Publications)