Public Relations
(häftad)Concepts, Practice and Critique
av Jacquie Y L'Etang
- Format:
- Häftad (paperback) Finns även som inbunden (hardback).
- Utgiven:
- 2007-11-01
- Språk:
- Engelska
Reputation
Risk
Impression management
Celebrity
Ethics
Persuasion and propaganda
Emotional and spiritual dimensions of management
Promotional culture and globalization
Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
(SAGE Publications)
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Recensioner i media
LEtang reinvents the textbook genre in form and content while simultaneously investing it with lan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims
Dr David McKie
Professor of Management Communication, Waikato Management School
Jacquie LEtangs Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The books core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
Julia Jahansoozi
Lancashire Business School, University of Central Lancashire
LEtang reinvents the textbook genre in form and content while simultaneously investing it with lan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims
Dr David McKie
Professor of Management Communication, Waikato Management School
Jacquie LEtangs Public Relations: Theories, Practices and Critiques at long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The books core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
Julia Jahansoozi
Lancashire Business School, University of Central Lancashire
(SAGE Publications)
Bloggat om Public Relations
Innehållsförteckning
Introduction: critical thinking and interdisciplinary perspectives; Public relations: defining the discipline and the practice; Reputation, image and impression management; Risk, issues and ethics; Public affairs and the public sphere: publics, stakeholders and public opinion; Media perspectives: critique, effects and evaluation; Health communication and social marketing; Managerial work and leadership: traditional, emotional and spiritual dimensions; Organizational communication: understanding and researching organizations; Public relations in 'promotional culture': public relations 'in everyday life'; Public relations in a globalized world; Key thinkers and thought in public relations.
(SAGE Publications)
