Using Communication Theory

Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change' - Denis McQuail, Professor Emeritus, University of Amsterdam

Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning' - Larske Larsson, rebro University

What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard.

The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will:

Practice what they learn with activities and exercises

Apply their own experiences to theory through prompts to reflection

Consolidate their learning with highlighted definitions and lists of key terms

Take it further with boxed excerpts from classic texts

Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In todays landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

Sven Windahl is based at the Nordisk Kommunikation. Benno Signitzer is Professor of Communication Studies at the University of Salzburg. Jean T Olson works in the public sector.

(SAGE Publications)

Bli först med att recensera och betygsätt boken Using Communication Theory - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

'Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change' - Denis McQuail, Professor emeritus, Univesity of Amsterdam

'Using Communication Theory has became a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning' - Larske Larsson, Professor, rebro University Sweden

(SAGE Publications)

Introduction PART ONE: THE BASICS Conceptual Tools The Nature of Communication Planning Not All Problems Are Communication Problems Categorization of Basic Strategies PART TWO: THEORETICAL APPROACHES TO COMMUNICATION PLANNING Multi-Step Flow Approaches (1): The Two-Step Model Multi-Step Flow Approaches (2): Diffusion of Innovations Theory A Network Approach Systems Theory Perspectives Social Marketing Perspectives Communication Campaigns: A Meeting Place for Different Approaches PART THREE: THE ELEMENTS OF MASS COMMUNICATION THEORIES The Sender/Communicator The Message The Medium The Audience Effects

(SAGE Publications)