Crystallizing Public Opinion
(häftad)av Edward L Bernays
Bernays, regarded by many as the father of public relations, has tried to set down in this book the broad principles that govern the profession of public relations counsel. He divided the book into four parts: Part I - Scope and Functions; Part II - The Group and the Herd; Part III - Technique and Method; and Part IV - Ethical Relations.
Fler böcker av Edward L Bernays
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PropagandaEdward L Bernays (häftad) |
Broadway AnthologyEdward L Bernays (häftad) |
An Outline Of Careers: A Practical GuideEdward L Bernays (häftad) | ||
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108:- Köp
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146:- Köp
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426:- Köp
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