Developing a Business Case

How do you decide on the best course of action for your company to take advantage of new opportunities? By building a business case.

This book provides a framework for building a business case. You'll learn how to:

• Clearly define the opportunity you'll want to address in your business case
  
• Identify and analyze a range of alternatives
  
• Recommend one option and assess its risks
  
• Create a high-level implementation plan for your proposed alternative
  
• Communicate your case to key stakeholders
  

(McGraw-Hill)

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