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Köp båda 2 för 419 krThe Harvard Business Review Paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
Meeting the Challenge of Disruptive Change
Clayton M. Christensen, Michael Overdorf
competing on analytics
Thomas H. Davenport
managing oneself
Peter F. Drucker
what makes a leader?
Daniel Goleman
putting the balanced scorecard to work
Robert S. Kaplan, David P. Norton
innovation: the classic traps
Rosabeth Moss Kanter
leading change: why transformation efforts fail
John P. Kotter
marketing myopia
Theodore Levitt
what is strategy?
Michael E. Porter
the core competence of the corporation
C.K. Prahalad, Gary Hamel
about the contributors
Index