Groundswell, Expanded and Revised Edition

Winning in a World Transformed by Social Technologies

av Josh Bernoff. Häftad, 2011

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  • Häftad (Paperback)
  • Språk: Engelska
  • Antal sidor: 352
  • Utg.datum: 2011-06-01
  • Upplaga: Expanded and Re.
  • Förlag: Harvard Business School Press
  • Medarbetare: Li, Charlene
  • Illustrationer: illustrations
  • Dimensioner: 210 x 140 x 15 mm
  • Vikt: 353 g
  • Antal komponenter: 1
  • ISBN: 9781422161982

Recensioner i media

"If you haven't read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it." - Business 2 Community<br>

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Övrig information

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.