The Other Side of Innovation

Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements.

That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.

in The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative whether a simple project or a grand, gutsy gamble. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:

• Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations
  
  
• Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation
  
  

Practical and provocative, this new book takes you step-by-step through the innovation execution process so your Big Ideas deliver their full promise.

(McGraw-Hill)

Bli först med att recensera och betygsätt boken The Other Side of Innovation - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

""The Other Side of Innovation" is packed with clear recommendations about how to put its findings into practice..." - Research Technology Management<br><br>"How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But "The Other Side of Innovation: Solving the Execution Challenge" is rather good ... In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation." - The Economist<br><br>."..a veritable how-to guide for CEOs and entrepreneurs." - Inc. Magazine<br><br>"Excellent in-depth case studies..." "well-written book" "Summing Up: Recommended" - CHOICE Magazine

(McGraw-Hill)

Vijay Govindarajan received his Ph.D. from Harvard University in 1978. He is the Earl C. Daum 1924 Professor of International Business at the Amos Tuck School of Business Administration at Dartmouth College. Professional credits include Outstanding Teacher of the Year, voted by MBA students during several academic years; and Outstanding Business School Faculty, named by Business Week.

(McGraw-Hill)

Introduction: How to Make Innovation Happen

Part 1: Organize Build the Team

1: Divide the Labor

2: Build the Dedicated Team

3: Manage the Partnership

Part 2: Plan Run a Disciplined Experiment

4: Formalize the Experiment

5: Break Down the Hypothesis

6: Seek the Truth

Conclusion: Moving on, Moving Up

(McGraw-Hill)