The Social Animal

'The Social Animal' offers an introduction to modern social psychology. Elliot Aronson probes the patterns and motives of human behaviour, covering topics as diverse as conformity, obedience, politics, and advertising.

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Reviews of the previous edition: 'No other psychology textbook reads as well as The Social Animal.' - Elizabeth Rellinger Zettler, Illinois College, USA '...this book is to be highly commended on its ability to apply psychological theory to practical situations with which the reader can identify, and for its use of both up-to-date and classical experimental evidence...The author's credibility as an award-winning writer, along with his attention to detail and flowing prose makes this, without a doubt, a good introductory text to social psychology. Although it is very conscise, it is an informative book that covers a vast amount of material in a relatively short space without sparing the important details. Consequently, this book is very suitable for the needs of both beginners to psychology and practitioners...it comes very highly recommended to all social psychology enthusiasts.- Helen Mann, Heriot-Watt University, USA Reviews of previous editions: 'The ideas [Aronson] so eloquently presents are timeless in the field of social psychology...The Social Animal is a masterpiece.' - Contemporary Psychology 'A rare gem of a book, easy to read but also scientifically sophisticated.' - Contemporary Sociology 'The simplest, most entertaining introduction to social psychology. It is as though the reader is having a conversation with a stimulating, learned scholar with a good sense of humor.' - Community College Social Science Quarterly 'Aronson writes with an astonishing combination of passion, wisdom, and humor. The Social Animal is a great book.' - Grazyna Wieczorkowska, Director, Institute for Social Studies, Warsaw University, Poland

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ELLIOT ARONSON is a Lecturer at the University of California, Santa Cruz, USA.

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What Is Social Psychology? Conformity Mass Communication, Propaganda, and Persuasion Social Cognition Self-Justification Human Aggression Prejudice Liking, Loving, and Interpersonal Sensitivity Social Psychology as a Science

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