Silent Selling

This new edition of the best-selling textbook, which captures the direction in which today's retail industry is moving, will lead students beyond the basics of visual merchandising. Experts' recent discoveries and valuable new techniques provide essential tools to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace. Readers are encouraged to think out of the box while using Bell's Look-Compare-Innovate model, which is at the core of reinventions taking place in retail organisations worldwide.

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Bli först med att recensera och betygsätt boken Silent Selling - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Judith Bell has been corporate manager of visual merchandising for a major national retail chain since 1989. She has held leadership positions in many professional groups, including the National Association of Display Industries (NADI), Planning and Visual Education (PAVE), and advisory boards of the National Association of Store Fixture Manufacturers (NASFM) and Display and Design Ideas. Kate Ternus is fashion merchandising and marketing instructor at century college.

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* Preparation for Visual Creativity * Creative Thinking: Getting Out of the Box * What is Visual Merchandising? * Core Design Strategies * Practices and Strategies for the Selling Floor * Layout and Fixtures for Fashion Apparel * Fashion Apparel Wall Setups * Fashion Apparel and Accessory Coordination * Home Fashion Presentation * Communicating Retail Atmospherics * Signing * Lighting * Visual Practices for Nontraditional Venues * Grocery and Food Service Stores * Nontraditional Retailing * * Tools and Techniques for Merchandise Display * The Magic of the Display Window * Mannequins and Mannequin Alternatives * Building a Visual Merchandising Department * Career Strategies * Visual Merchandising Careers NEW TO THIS EDITION * Many new and updated photographs and illustrations * Photo comparisons analysing the stretch-the-brand movement, different home fashion store designs and various signing styles * Summaries of books on personal branding and working with right and left brain personalities that will engage students in a discussion of strategies invaluable in building relationships TEXT FEATURES * Instructor's Guide includes suggested course outlines, supplementary activities and suggested exam questions for each chapter

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