How Brands Become Icons
(inbunden)The Principles of Cultural Branding
av Douglas B Holt
Bloggar
- Format:
- Inbunden (hardback)
- Utgiven:
- 2004-10-01
- Språk:
- Engelska
iconic brands (ie: coca-cola, volkswagon, corona) have social lives and cultural significance that go well beyond product benefits and features
This book distills the strategies used to create the worlds most enduring brands into a new approach called cultural branding".
Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
(McGraw-Hill)
Passar bra ihop
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De som köpt den här boken har ofta också köpt Brand Culture (häftad) av Jonathan Schroeder, Miriam Salzer-Morling | |||
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Pris för båda:
564:-Köp
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Bloggat om How Brands Become Icons
Övrig information
Douglas B. Holt is an Assistant Professor of Marketing at HBS. He is a respected scholar in the marketing arena.
(McGraw-Hill)
