Working the Room

Identifies and draws out the implications of audience-centeredness as the crucial factor in successful public speaking. This title aims to take public speaking beyond the practical/tactical and puts it into a coherent conceptual framework. It considers public speaking at a higher level of sophistication.

(McGraw-Hill)

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Nick Morgan is Editor of the Harvard Management Communication Letter and founder of Public Words, a communications coaching company.

(McGraw-Hill)

Acknowledgments; Introduction; The Need to Speak; The Need to Listen; Part I History and Overview; 1 How Did We Get Here?; 2 What to Do? The Audience-Centered Presentation Process; Part II Preparing the Content; 3 Understand the Audience; 4 Craft the Elevator Speech; 5 Pick the Level of Need; 6 Find the Story; 7 Structure the Content; 8 Make the Journey; 9 Involve the Audience; Part III Rehearsing the Presentation; 10 Search for the Truth; 11 Choreograph the Kinesthetics; 12 Pay Attention to What Your Audience Needs; 13 Conquer Your Fear; 14 Get Technical; Part IV Stand and Deliver; 15 The Audience-Centered Speech; 16 Listen to Your Audience; 17 Audience-Centered Speaking for All Occasions; Conclusion: The Secret of Charisma; About the Author

(McGraw-Hill)