The Innovator's Solution

in the worldwide bestseller The Innovator's Dilemma, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own demise. How? By ignoring "disruptive technologies"-new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product.

now, christensen and coauthor michael e. raynor cut the gordian knot of the "innovator's dilemma" with The Innovator's Solution. This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. While the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth.

drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world.

Comprehensive yet practical, the innovator's solution is an actionable prescription for innovation-driven, profitable growth.

"a good business book makes managers stop and think. a great business book teaches managers how to stop and think. this is a great book. it is hard to imagine an executive team that would not benefit from devoting an entire day to discussing it."

-geoffrey moore, chairman and founder, tcg advisors, and author, Crossing the Chasm and Living on the Fault Line

"in The Innovator's Solution, Christensen and Raynor address the holy grail of all organizations: how to generate growth and sustain it over long periods. Avoiding the temptation to provide simplistic formulas, they guide the reader through carefully constructed frameworks that teach how to think about the issues that limit-and provide-growth to organizations."

-dr. andrew s. grove, chairman of the board, intel

"Christensen and Raynor have done a superb job of creating a framework for helping to understand the industry dynamics and for planning your own growth alternatives."

-pekka ala-pietil, president, nokia corporation

"Singapore, as a small nation, needs to be innovative and sensitive to disruptive changes more than other countries. Christensen and Raynor have provided an excellent framework to reduce the randomness of the innovation process. This framework will help in our effort to nurture an environment conducive for enterprises to create and capitalize on disruptive innovations."

-teo ming kian, chairman, singapore economic development board

(McGraw-Hill)

Bli först med att recensera och betygsätt boken The Innovator's Solution - du kan vinna 200 kr varje månad i tävlingen "Månadens recension".

Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, with a joint appointment in Technology & Operations Management and General Management. He is the author of the international bestseller The Innovator's Dilemma (HBS Press, 1997). Michael E. Raynor is a partner at Deloitte Consulting and director of Deloitte Research.

(McGraw-Hill)

Introduction: The Growth Imperative

1. How Can We Beat Our Most Powerful Competitors

2. What Products Will Customers Want to Buy?

3. Who Are the Best Customers for Our Products?

4. Getting the Scope of the Business Right

5. How to Avoid Commoditization

6. Is Your Organization Capable of Disruptive Growth?

7. Managing the Strategy Development Process

8. There is Good Money and There is Bad Money

9. The Role of Senior Executives in Leading New Growth

Epilogue: What, Me, Disrupt?

(McGraw-Hill)