Design Management
(häftad)Using Design to Build Brand Value and Corporate Innovation
av Brigitte Borja De Mozota
Bloggar
- Format:
- Häftad (paperback)
- Utgiven:
- 2003-01-01
- Språk:
- Engelska
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
(Bookdata)
Passar bra ihop
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De som köpt den här boken har ofta också köpt Creating The Perfect Design Brief (häftad) av Peter L Phillips | |||
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312:-Köp
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Övrig information
Brigitte Borja de Mozota is a pioneer in design management who founded the first Ph.D. program on design management and wrote the first book on the subject in France. An internationally respected researcher with long industry experience, she has been a member of the Board of Advisors of the Design Management Institute in Boston since 1995, and chair of its Research Advisory Council since 1998. She has written numerous articles about design management and organised conferences on the subject for more than ten years, including the DMI Academic Forum. She now teaches marketing, innovation, and strategy at the prestigious Universite Paris X Nanterre and design management at the Universite de Nancy 2. She lives in Paris.
(Whitaker)
