Soft Power

Joseph Nye coined the phrase 'soft power' to describe a nation's ability to attract and persuade. Whereas hard power - the ability to coerce - grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. But as a new administration - whether Republican or Democrat - maps out its foreign policy, Nye emphasizes the importance of husbanding our military power and nurturing our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help the United States deal with critical global issues that require multilateral cooperation.

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"One of America's foremost experts on foreign policy delivers his "indispensable" guide to reshaping America's role in the world (Publishers Weekly)"

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Joseph Nye former dean of the Kennedy School of Government at Harvard University, was Chairman of the National Intelligence Council and an Assistant Secretary of Defense in the Clinton administration. He is the author of several works of non-fiction including The Paradox of American Power and Bound to Lead, as well as one novel, The Power Game.

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