Seeing What's Next

when a disruptive innovation is launched, it changes the entire industry and every firm operating within in

This book argues that it is possible to predict which companies will win and which will lose in a specific situationand provides a practical framework for doing so.

Most books on innovationincluding Christensens previous two booksapproached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an outside-in perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.

(McGraw-Hill)

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Christensen is one of the brightest stars in business right now, and is recognized as one of the world's leading experts on innovation. He is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School, with a joint appointment in Technology & Operations Management and General Management Scott D. Anthony is a Partner at Innosight LLC and Erik A. Roth is a consultant in McKinsey & Company's Boston office.

(McGraw-Hill)

Section I: How to Use Theory to Analyze

1) signals of change; where are the opportunities?

2) competitive battles: how to size up competitors

3) firm choices: identifying what choices matter

4) non-market factors influence innovation

Section II: Theory-Based Analysis

5) disruptive diplomas - the future of education

6) disruption spreads its wings - the future of aviation

7) whither moore's law? - the future of semiconductors

8) healing the 800-pound gorilla - the future of health care

9) innovation overseas - using theory to assess corporate and country strategies

10) breaking the wire - the future of telecommunications

Conclusion: What's Next

appendix

glossary

Index

about the authors

(McGraw-Hill)